How To CPG Like a Pro In <3 Hours: The Playbook For First-Time Food & Beverage Operators
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Before You Get Started - How Do I Use Jumpstart?

Course Syllabus
The Rodeo CPG Glossary
Strategic Partners
Pre-Survey
Next Level: Research & Development (R&D)
Research & Development (R&D) - How Do I Go From Idea To Product?

Section Overview
How To Proceed With This Section
Validate Your Hypothesis: Design Thinking
Founder Spotlight: Vanessa Pham Talking About Product Market Fit
Confirm Your Product is Viable: Moving From Recipe To Formulation
Confirm Your Product is Viable: Costs
Confirm Your Product is Viable: Price
Commercialization
Founder Spotlight: Brian Bardos Talking About Commercialization
Founder Spotlight: Vanessa Phillips Talking About Early Days Hiring
R&D Quiz
Module Recap
Supporting Materials
Module Glossary
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Launch - How Do I Start Selling My Product?

Section Overview
How To Proceed With This Section
Sales Channel Overview
A Winning Launch Strategy
Direct to Consumer (DTC) Fundamentals
Founder Spotlight: Erica Rankin Talking About Setting Up Their DTC page
Retail Fundamentals
Founder Spotlight: Emily Groden Talking About Getting Into Their First Retailers
How To Support Your First Retailers
Founder Spotlight: Elizabeth Stein Talking About How They Supported Their First Retailers
Launch Quiz
Module Recap
Supporting Materials
Module Glossary
Operations - How Do I Produce/Transport My Product Efficiently?

Section Overview
How To Proceed With This Section
Self Manufacturing Vs. Co-Packing
Founder Spotlight: Erin PonTell Talking About Packaging and Sourcing Ingredients
Co-Packing Fundamentals
Founder Spotlight: Alison Cayne Talking About Finding a Co-Packer
Self-Manufacturing Fundamentals
Equipment Fundamentals
Founder Spotlight: Todd and Sherry Martin Talking About Self-Manufacturing
Third Party Logistics (3PL) Fundamentals
Founder Spotlight: Elise Tresely Talking About Third Party Logistics
Operations Quiz
Module Recap
Supporting Materials
Module Glossary
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Fundraising - How Do I Raise Funds For Growth?

Section Overview
How To Proceed With This Section
Fundraising Fundamentals
Some Tips For Fundraising
Founder Spotlight: Matt Clifford Talking About Raising Funds In Exchange For Equity
Founder Spotlight: Samantha Abrams & Ian Gaffney Talking About Self-Funding
Fundraising Quiz
Module Recap
Supporting Materials
Module Glossary
Sales - How Do I Grow Revenue?

Section Overview
How to Proceed With This Section
Price: Retailer Overview
Price: Retailer Profit Margins
Price: Grocery Store Types
Price: Grocery Store Fees
Price: In-Store Promotions
Founder Spotlight: Christy Goldsby Talking About In-Store Product Promotion
Prospects: Addressable Market
Planning: Two Key Types
Planning: The Main Sales Tasks
Planning: The Primary Sales Resources
Founder Spotlight: Shane Emmett Talking About Sales Infrastructure Planning
Planning: A Growth Story
Profits: A Tale of Two Brands
Sales Quiz
Section Recap
Supporting Materials
Section Glossary
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Wrapping Up

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Post-Survey

Founder Spotlight: Erin PonTell Talking About Packaging and Sourcing Ingredients

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