If you’re passionate about starting a consumer packaged goods (CPG) business but are feeling overwhelmed and uncertain about where to start - this course is for you!
Maybe you’re asking yourself:
How do I come up with a good idea?
How do I make and distribute a product?
How do I grow the business?
These are common questions for CPG brand founders, and many of us made a ton of mistakes in seeking out the answers. Luckily for you, we’re thrilled to share the lessons we’ve learned on our journeys, so you can avoid making the same mistakes!
Upon completing the course, you’ll understand how to:
Go from an idea to a viable product
Start selling your product
Produce and transport your product efficiently
Fundraise for growth
Scale and sell your product via different channels
You’ll walk away from this course with:
Confidence that you have what it takes to start a CPG business
Knowledge of common pitfalls and how to avoid them
Actionable tools and resources for the early stages of product creation and brand launch
Community, so your journey doesn’t have to happen in a silo. (We WISH we had this!)
Course Content:
In this course we will cover:
Research and Development: How do I go from idea to product?
Launch: How do I start selling my product?
Operations: How do I produce and transport my product efficiently?
Fundraising: How do I raise funds for growth?
Retail Sales: How do I sell my product via different channels?
Course Format:
We understand that people may be in different places in the CPG business journey, which is why we set this course with a “choose your own adventure” approach. Essentially, you can hop into whichever section is relevant to you and where you are in your journey. The course serves as a playbook for your next steps, so feel free to skip around and revisit sections whenever you need!
Grading Policy (sike!) - Monitoring Your Progress:
As you move through the course, you’ll see how much of the content you’ve completed and how much of the material is remaining for you to view. We’re not grading you, but we do want you to recognize how far you’ve come and what’s left for you to explore.
Assignments and Activities:
Throughout the course you’ll be asked to complete a pre-survey, quizzes, and a post-survey. Podia also includes a commenting feature so you can start discussions with others taking the course (including the team of creators!) Engaging with all of the course content will give you the most bang for your buck.
Readings and Materials:
We’ve packed this course with tons of tools including worksheets, checklists, and templates. We also periodically provide links to tools we didn’t create but totally love! There’s no shortage of material here, and you’re sure to find plenty of resources that will help you in your CPG journey.
Getting Help:
Ask as many questions as you want - we’re here to help! If at any point in the course you need a hand, please email adam@rodeocpg.com. You can also use the chat function or the commenting function inside of Podia. All paths lead back to your course creators, so rest assured we’ll respond to your message when we get it.
If you experience technical issues with your course, please notify us as soon as possible and give the Podia chat bubble a go. Podia says their response time is 5 minutes - let us know if that’s true!
If you're looking for help in topics we don't cover throughout the course, check out list of strategic partners who might be able to fill in the gaps.
