If you’re passionate about starting a consumer packaged goods (CPG) business but are feeling overwhelmed and uncertain about fundraising - this module is for you!
Maybe you’re asking yourself:
What are the main retailer types and what is their cost structure?
How do in-store promotions work?
How do I build my sales team?
These are common questions for CPG brand founders, and many of us made a ton of mistakes in seeking out the answers. Luckily for you, we’re thrilled to share the lessons we’ve learned on our journeys, so you can avoid making the same mistakes!
Upon completing the module, you’ll understand how to:
Price your products for retail
Run in-store promotions
Define your addressable sales market
Determine the right sales resources for your business
Plan for growth
You’ll walk away from this module with:
More confidence around retail sales
Knowledge of common pitfalls and how to avoid them
Actionable tools and resources for the early stages of product creation and brand launch
Community, so your journey doesn’t have to happen in a silo. (We WISH we had this!)
Monitoring Your Progress:
As you move through the module, you’ll see how much of the content you’ve completed and how much of the material is remaining for you to view. We’re not grading you, but we do want you to recognize how far you’ve come and what’s left for you to explore.
Assignments and Activities:
Throughout the module you’ll be asked to complete a pre-survey, quiz, and a post-survey. Podia also includes a commenting feature so you can start discussions with others taking the module (including the team of creators!) Engaging with all of the module content will give you the most bang for your buck.
Readings and Materials:
We’ve packed this module with tons of tools including worksheets, checklists, and templates. We also periodically provide links to tools we didn’t create but totally love! There’s no shortage of material here, and you’re sure to find plenty of resources that will help you in your CPG journey.
Getting Help:
Ask as many questions as you want - we’re here to help! If at any point in the module you need a hand, please email our team at jumpstart@rodeocpg.com. You can also use the chat function or the commenting function inside of Podia. All paths lead back to your module creators, so rest assured we’ll respond to your message when we get it.
If you experience technical issues with your module, please notify us as soon as possible and give the Podia chat bubble a go. Podia says their response time is 5 minutes - let us know if that’s true!
If you're looking for help in topics we don't cover throughout the module, check out list of strategic partners who might be able to fill in the gaps.
